Williams, D. A.
Author Affiliation, Ana.
Modeling small locally-owned firms export behaviour: The role of language
Academy of Entrepreneurship Journal.
Date of Publication
This study reports on the findings of an investigation into the impact of entrepreneurs' language competence on the decision for their small firms to engage in exporting. While the literature on language and exporting in small firms is extensive, very little attention is paid to the issue of context in explaining the role of language on that export decision. Using data from a survey of exporter and non-exporters in the Jamaican economy, this study utilised the logit model to examine the impact that language has on the decision to initiate exporting. The results revealed that firm size and industry sector were the most significant factors and not the language skills of the entrepreneur. The contribution to the literature is the explanation of the role that context plays in explaining these results.....